Maya Yahia
Maya Yahia

Strategic Planner

Copywriter

Maya Yahia

Strategic Planner

Copywriter

Hello, I’m

Strategic Planner and Copywriter based in Tunis

I’ve worked across a variety of roles including copywriting, social media content creation, and strategic planning, collaborating closely with business clients to craft meaningful, results-driven communication.

8

Completed
Projects

2

Years
of Experience

Technical Skills

Copywriting & Social Media

Content Creation
Content Creation
Social Media & Publishing Tools
Social Media & Publishing Tools
Copywriting & Marketing Skills
Copywriting & Marketing Skills
Design Tools
Design Tools
Tool Skills

Tool Stack

  • Canva
    100%
  • Photoshop Basic
    100%
  • Illustrator
    100%
  • Figma
    100%
  • Sprout Social
    100%
  • Brand Voice
    100%
  • Storytelling
    100%
  • Community Management
    100%
Languages
  • English : C2
    100%
  • Arabic : Native
    100%
  • French : Fluent
    100%
SERVICES

What Services I Provide ?

Copywriting & Content Creation
Copywriting & Content Creation

Creating on-brand social content, including captions, hooks, storytelling, and UGC highlights

Social Media Strategy
Social Media Strategy

Managing and growing social communities through on-brand engagement

Content Planning
Content Planning

Planning content calendars, coordinating campaigns, and supporting influencer & UGC initiatives

Analytics & Optimization
Analytics & Optimization

Tracking performance, analyzing trends, and optimizing content impact

Design & Visual Support
Design & Visual Support

Designing on-brand visuals and templates using Canva and Photoshop

Client/Business Support
Client/Business Support

Collaborating with clients to deliver engaging, results-driven content

Projects

Explore Portfolio By Technology

Resume

Work Experience & Education

Education
Graduated: September 2023
Bachelor’s Degree in English Literature
Status: Current (as of September 2024)
MBA in Marketing
Creative Ads School – Tunis, Tunisia

advertising, copywriting, strategy, digital marketing, social media, graphic design

Professional Experience
Creative Ad School – Marketing Strategist & Copywriter

 

  • Developed and launched the first recruitment campaign.

  • Positioned Creative Ad School as the first school specialized in advertising in Tunisia.

  • Led campaign strategy, messaging, and creative direction across OOH, digital, reels, and carousel formats.

Cerealis Tunisia – Campaign Strategist

 

  • Contributed to the launch of a major campaign.

  • Focused on creative idea generation, brand positioning, and campaign strategy.

Escape Dubai – Advertising Campaign

 

  • Worked on the advertising campaign for Escape App in Dubai.

  • Supported creative strategy and digital execution.

  • Assisted with art requests, asset validation, and copywriting for social and digital channels.

UNICEF Tunisia – Anti-Tobacco Campaign

 

  • Collaborated on awareness campaign strategy.

  • Worked on messaging, copywriting, and campaign planning to support social good communication.

Ooredoo Tunisia – 5G Launch Campaign

 

  • Participated in the launch campaign of Ooredoo 5G.

  • Contributed to creative direction, content development, and campaign execution.

Phyteal – Advertising Project

 

  • Supported branding and communication strategy.

  • Focused on digital content and campaign messaging.

Internships – 3SG, BBDO Agency & Ykone

 

  • Assisted with campaign development and brainstorming sessions.

  • Supported client briefs and marketing strategy.

  • Developed early skills in copywriting, digital content creation, and campaign support for international and local clients.

CONTACT

Let's Get in Touch!

Address
1003, Tunis – Manzah 1